PRIMI’s new catchphrase for their newly launched breakfast menu is “Come as you are!” Yes, that’s right, PRIMI wants you to wear exactly what you feel comfortable in, whether you just got up in your PJs and don’t feel like changing or you just got back from the gym and are in need of some protein. PRIMI’s newly launched breakfast menu fits the bill perfectly, and while they still have their selection of timeless breakfast classics, they have come up with some sparkling new dishes that put the zing back into comfort food and leave you feeling well fed, healthy and happy.
Chef Natale Schotti has been at the helm of PRIMI’s recipe development for the last year, her food background embracing the whole of the Mediterranean and the Middle East. You taste these influences in the fresh herbs, citrus highlights and gentle spices that enliven each dish, and she’s passionate about using ancient traditions such as fermenting foods to add both flavour and nutritional value. “The doughs we use for our breads and pizza are fermented and aged for at least 48 hours,” says Natale, “so you get a much better eating experience, a lot lighter.” These include a light, crusty sour dough ciabatta and a dense, delicious rye. Which, need I say, are both amazing!
With the new revamped breakfast menu you are offered various cold and hot options in which to indulge, which reads temptingly in several chapters, from the indulgent eggs benedict in four variations, the frittatas, breakfast bowls and classic straightforward bacon and egg combos such as the PRIMI Power. Look out on the drinks section too for the new warmly spiced masala chai and latte. Don’t expect to manage more than one dish in a sitting (unless you’ve run a mini marathon before breakfast) – they are generous and filling. But if you can’t decide between several of the mouth-watering descriptions, why not order several dishes for the table and share. It’s not tapas, but there’s no reason why the sharing approach can’t work for breakfast too.
There are mouth-watering options for everyone. The menu is really reasonably priced, so don’t be frightened by the luxurious direction and menu options.
For more information on PRIMI and to find your neighbourhood restaurant, please visit www.primi-world.com and join the breakfast conversation using #IAMUrban
MR LEE FRASER