Building your own mobile app and selling it is a great business opportunity that anybody can get involved in. Gone are the days when starting a business was only for rich people that have the financial backing. As long as you have the know how, or you can hire somebody that does, you can build an amazing app and start selling it straight away. Some of the biggest apps in the world like Snapchat and Whatsapp started from nothing, just like you, so there’s no reason you can’t make a viable business. If you think you’ve got what it takes to create and sell your own app, these are some of the challenges you’ll face.
Solve A Problem
When you’re coming up with a great app idea, the most important thing is to solve a problem of some kind. Nobody is going to buy an app that doesn’t do anything for them. Think of Whatsapp, for example; it’s so popular because it allows people to send messages and pictures for free over wifi, rather than paying to send text messages. It solved a problem and so people downloaded it. It’s also important that you’re solving a problem that nobody else has tackled yet, otherwise, nobody has reason to download your new app over existing ones that have already established themselves.
When you’re first starting out you won’t need that much money. The first step is going to be coming up with an idea and designing some of the features. You don’t need to actually start building the app yet, you just need to decide what you want it to do. Once you’ve done that, however, you’ll need somebody to start building a prototype for you and that’s where the money comes in. If you’ve saved up some money yourself, you can use that but you’re going to have to make quite a few versions before you master it, which will take time. It’s worth taking out short term business loans for a year or so to pay for the cost of developing the app. The good news is, once you’ve built it and put it up on the app store, you won’t have many running costs to think about. After sales have started picking up you’ll need to update it but, hopefully, you’ll be making enough from sales to cover those costs.
When you’ve got a working prototype, you need to test it thoroughly. You might think it’s an amazing idea that’s going to make everybody’s life easier, but you’re just one person. Having people test the app and give you feedback is the only way to tell whether it actually has value or not. It’s also important that you test it across a wide range of demographics. Your app might appeal to people just like you, but that’s a very small portion of the market. Get a wide range of ages, genders and social groups to test the app and see whether it has wide appeal.
These are the 3 main steps that you need to take to get your app up and running and selling in no time.
MR LEE FRASER