Inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited, ‘First Instinct’ is the interpretation of that exciting first glance and the initial connection felt. That very moment can’t be defined in words, nor can it be anticipated.
The man who will pick up a bottle of ‘First Instinct’ is naturally sexy, confident, and not afraid to express his deepest feelings.
With a base of amber and musk, Szechuan pepper in the mid- notes, and gin & tonic and melon to finish off the sensory experience in the top notes, ‘First Instinct’ is a modern masculine blend created for a man who wants to stay fresh all day.
Rooted in Abercrombie & Fitch’s heritage, the package demonstrates an attention to detail. The clean bottle shape features a unique design element, in an undulated surface on the front and back, whilst the clear glass let’s the slate hue of the fragrance come through. The silver accents in the textured utilitarian metal cap and branded plate on one side of the bottle, give the packaging a strong style statement.
Top: Electric gin & tonic combined with Kiwano Melon jump-starts the scent amplifying the moment, the excitement, the adrenaline and fresh, youthful optimism.
Mid: Szechuan pepper ignites the spark to heat up the magnetic attraction while violet leaves bring depth and an interesting citrus twist to capture warm, textured masculinity.
Base: Sueded musk sensually mingles with sleek raw amber building an exciting tension and pure addiction that can’t be stopped.
“I wanted to create a modern fragrance that balances both the fresh elements of fougere with oriental warmth. All the notes together, create a scent with worldwide appeal for the Abercrombie & Fitch man and beyond.” – Phillippe Romano, First Instinct Perfumer.
It is no secret that this fragrance will have heads turning when you pass by. Be sure to pick up a bottle real soon. You won’t be disappointed.
MR LEE FRASER