This week in New York City, the brand’s representatives announced that actor, writer, producer and global fan favourite, Ryan Reynolds has acquired an ownership interest in Aviation Gin after tasting it for the first time. Reynolds says, “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way.” I happen to agree a with Ryan, it is extremely refreshing.
Founded in Portland, Oregon and crafted in small batches by a unique bartender and distiller partnership, Aviation Gin is an innovative American gin with a unique botanical mix that results in a much smoother, easier drinking flavour than typical London Dry gins.
“If you think all gins taste the same, you’d be mistaken,” said Reynolds, who enjoys drinking his Aviation gin on the rocks. “Aviation is in a completely different league and I couldn’t be prouder to be a part of the brand.”
Reynolds will play an active role in the day-to-day business of the brand and oversee creative direction as part of his mission to introduce the world to the great taste of Aviation Gin.
Aviation Gin was launched in South Africa recently by Cape Town based Truman & Orange and is available nation-wide in high-quality liquor stores and retailers including Pick ’n Pay and Makro.
Aviation Gin has been created to be exceptionally smooth, so you can enjoy sipping it on the rocks or in a delicious cocktail; think the Amelia Earhart and Aviation Cocktail – one of the most popular drinks of the early 1900s, which was published in the last known cocktail recipe book before the Prohibition in 1917.
Truly America’s original craft gin, Aviation Gin combines a wide botanical medley of flavours, with Juniper in the background and citrus and floral flavors in the front. Softer, more subtle and balanced with a smooth and delicious finish, it can fly solo or take any mixed drink to new heights.
it is Available in a 750 ml bottles at ~R450/ btl
For more information please visit www.trumanandorange.com
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About Truman & Orange:
Truman & Orange was founded in 2013 with the single-minded mission of offering increasingly sophisticated South African drinkers alternatives to the ubiquitous mega-brands that have monopolized what we’ve been drinking for so long. The Truman & Orange portfolio consists of high quality, hand crafted brands from all over the world which it is proud to offer discerning South African drinkers. This national premium drinks company prides itself on a collection of brands that include Bannerman’s Scotch Whisky, Grace Du Roi Sparkling Wine, Malfy Italian Gin, Godet Cognac, Fortaleza Tequila, Don Papa Aged Rum, Spytail Black Ginger Rum, Innis & Gunn Beers and others. Truman & Orange is a national business, with offices in Johannesburg and Cape Town and representation in all the key South African metropolitans. For more information please visit: www.trumanandorange.com
MR LEE FRASER